- Keyword research and analysis through Google Adwords.
- Competitor Analysis on the basis of keyword.
- Checking copyright issues.
- Deal with original content and material.
- Strategy making for both On Page and off page Optimization.
- Meta Tags optimization with Sitemap and Robots.txt file creation and submission.
- Blog and Article Writing and submission in High PR Sites.
- PPT and Video Making & submission.
- PR Submission.
- Tracking website traffic through Google Analytics.
- Generate weekly and monthly traffic report on a website.
Step 1: Choose Keywords
Read the page’s content and identify two (2) keywords that are most relevant to the overall
page
content. Choose one (1) primary keyword relevant to
the page’s
content and one variation
of that keyword (e.g.
plural
variation or two closely related keywords) per
page. If you can’t identify one primary keyword
for
a page, you’ll need to
create new website pages to separate the different content. If it’s
not clear to you
what page is about, then
your visitors and
the search
engines won’t be able to understand the page either.
Step 2: Page
Title
The page title appears
as the blue, bolded, underlined text on a
Google search
results page, and
also on the top
left
the browser bar. The page title should follow these guidelines:
· Be under 70 characters with
no
more than two long-tail keywords per page title
· The primary keyword should appear first
· Each keyword phrase should be separated by pipes (|)
· Each page title on your website should be unique
· Except for your homepage
and
contact us
page, each page title
should NOT include your business
name
Step 3: Meta Description
The meta description appears
on
a Google search results page under the Page Title. The meta description
helps
people decide whether to click on your result, or
a result above or
below you. Think of
it
as a call to action. The meta description should follow these guidelines:
· Be under 150 characters (but not under 100 characters; take advantage of the space you have)
· Incorporate the primary keyword and
at least one secondary keyword
· Provide a valuable, compelling reason for why someone should
visit the page
· Include keywords in a
conversational format; don’t just cram in keywords for the sake of
listing them
Step 4: URL
The website page’s URL should
include the primary keyword. Each
word in the URL should be separated using dashes (-). e.g. www.examplesite.com/inbound-marketing-software
Step 5: Heading Tags
The page should have one H1 heading tag that incorporates the primary keyword,
and should align with the
page title and the URL or the page.
This H1 tag should appear
at the top of the page and should be the first
thing people see when they arrive on a page.
Step 6: Page Content
Use your
primary keyword a
few times throughout the page’s content. Don’t overthink keyword density or
placement, you should mention them naturally. Try to bold or
underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.
Step 7: Add a Call
to
Action
Every website page, including your blog,
should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call
to
action). Calls
to
action can help SEO by creating an internal
link on your website to a specific landing page. Most calls to action are images; therefore you can
optimize the image filename and alt text for
the
primary keyword you’re targeting on the page (see step 9).
Step 8: Internal
Links
If you mention the primary keyword of this
page on other pages within your
site, then link to this
page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing
software using the
anchor text “inbound marketing software.” To make sure this is
completed,
take
a moment to create one (1) or two (2) links on related pages that link back to
the page you’re optimizing.
Step 9: Images
Any images used on the page should
be
optimized so that search engines can “read” the image.
Optimize the most prominent
image on the page using the primary keyword, and then
use
the primary and secondary keywords for any other images. Images can be optimized in two ways:
· File name: Each word should be separated
with dashes (-), e.g. inbound-marketing-software.jpg
· ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software
If you are unable to change image file name or if it’s
too time consuming,
then only change the most prominent images’ alt text using
the primary keyword.
Meta Keywords
They aren’t
part of Google’s or Bing’s
search
algorithm,
so
I’m not including them as a step. However,
still use your primary and secondary keyword in the
page’s meta keywords. Smaller search engines still might use them in
their algorithm, but major search
engines do not use them.
HubSpot does not recommend you optimize
your meta keywords.
